Delta Faucet hosts new product showcase

The Delta Faucet Co. team hosted a tour on April 19 of the new headquarters in Carmel, Ind. The new facility hosts Delta, Brizo and Peerless brands showcasing more than 5,000 products.

The tour includes a look at Studio i3 (imagine, innovate, inspire) and stories about the trips and the places that inspired the designs of various products. Also included in the tour was the 16,000-square-foot Innovation & Quality Lab, which includes the model shop, life cycle tests, finish tests, packaging tests, and the performance lab. At DFC, the lab uses an average of 29,000 gallons of recycled and recaptured water per day.

Following that was a tour of the Brizo Interactive Product Gallery as well as the Delta gallery, seeing the latest products, finishes and innovations–such as Shield Spray, and [H.sub.2] Okinetic Technology which controls the speed, movement and droplet size of the water from the shower head, which creates the feeling of more water than a standard shower flowing at the same rate. It also creates the feeling of a high-pressure shower experience. Contractors and other industry professionals will soon be able to take the tour, as well. To find out more, contact Jeff Andress at . To read more and view additional photos from the event, visit PM’s blog at.

A preferred product that also scores high marks for builder use, Delta kitchen and bath faucets are brand leaders again for 2000. According to the Brand Study by Professional Builder magazine, 73.1% of builders surveyed use Delta kitchen and bath faucets. Delta was also the No. 1 preferred brand for builders’ new construction projects.

The national study, which queries builders randomly from coast to coast, is a strong indicator that Delta has the outstanding quality, latest innovation and vast product design they need for every type of home and budget.

Category Leader

“Delta has always focused on providing innovative products in a variety of styles and finishes that are supported by high-quality standards,” says Ray Kennedy, Vice President, Marketing, Delta Faucet Co. “The Delta name is one that consumers, builders and plumbing contractors can trust,” he says.

In 2000, Delta introduced the new Waterfall [R] and Signature [TM] faucets into the pull-out spray category, a category that Delta pioneered into the mainstream a decade ago. The pull-out spray faucet offers two spray options and a larger spray pattern, while the arching spout makes it easy to clean large pots and pans. Available in several finishes, they combine smart ergonomic design with performance-enhanced features such as side-to-side spray activation.

For every home you build, within every budget, there’s a Delta faucet. The new Brilliance [R] Pearl Nickel finish from Delta provides a great move-up product from chrome. This rich, decorator finish won’t corrode, tarnish or discolor and is available in both the kitchen and lavatory to coordinate your look.

For the kitchen, Delta [R] has also introduced the new Biscuit finish. Delta faucets in this popular finish coordinate with sinks, countertops and appliances from major manufacturers. And, to mirror the growing trend toward islands and food preparation areas, Delta has also introduced its new Waterfall [R] prep sink/bar faucet that coordinates with the popular Waterfall kitchen faucets.

“With our focus on the needs of the trade market, Delta has become one of the most preferred brands of contractors,” Kennedy says.
AMLI Residential Construction LLP wants to protect its investments. That’s why it specifies Delta faucets in the luxury apartment communities it builds.

“We build to own our properties,” says Mark T. Evans, Executive Vice President, Atlanta. AMLI is a publicly traded real estate investment trust that builds, owns and operates luxury apartment communities in seven markets. “We’re in it for the long haul, so to speak, so we use Delta faucets exclusively,” he says.

Evans says he likes the reliability of Delta products, as well as Delta’s diversity. “We’re the owners of our properties and that makes us extremely sensitive about long-term maintenance,” he adds.

Since 1994, the company has built around 8,000 apartment homes. Delta’s a great value, especially with the longevity of the product,” Evans adds.

Luxury Specialist

A luxury homebuilder, Toll Bros. Inc., Huntingdon Valley, Pa., also specifies the Delta brand.

“We’re using the product almost exclusively in about 98% of our communities,” says Mike Smith, Ssenior Purchasing Manager, Toll Bros. Inc. “There’s a wide range of product, so it gives us the ability to offer upgrades and customizing options to our customers,” he adds.

The Power of a Brand

Toll Bros. Inc. is the only public homebuilder to receive the industry’s three most coveted awards: America’s Best Builder; National Builder of the Year; and the National Housing Quality Award. Its motto: “Quality Homes by Design [R].”

“It’s very important for us to associate our name with high-quality, top-name products that go into our homes,” says Kira McCarron, Vice President of Marketing. She says that today’s discriminating buyer expect name brands that they know and respect.

When it comes to branding, Toll Bros. Inc. believes that it has a significant impact on sales. “It does have a positive impact on consumers. We can tell an extremely strong story to our customers when we co-market with brands like Delta,” McCarron says.

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